Demo · Prepared for Aaron Schwetz · Squared Up Builds · Kittitas County WA
Right now, every person who DMs your Instagram or visits squaredupbuilds509.com has exactly one way in: call or email. This demo shows what happens when the DMs answer themselves, the website asks the right questions, and every inquiry lands in one lead sheet — qualified, with contact details, before you've picked up the phone.
Demo 01 — Instagram DMs
Someone replies to a story or messages the page asking about a remodel. The keyword triggers an automated conversation that qualifies the project and captures contact details — try it: tap the blue replies in the phone, or hit auto-play and watch it go.
On the live build this runs in ManyChat on your Instagram account — same tool as the Sergio build. The visitor never fills out a form; they just have a conversation.
Where it all lands
Both front doors write to the same Google Sheet the moment a conversation or form finishes, and Aaron gets an email notification for every new row. No more "can you text me the details" — the details arrive with the lead.
| Time | Source | Name | Phone | Project | Location | Timeline | Budget | Scope notes | |
|---|---|---|---|---|---|---|---|---|---|
| No leads yet — finish the DM conversation above or submit the website form below, and watch this sheet. | |||||||||
Demo 02 — The website
The current site lists a phone number and an Outlook address — that's the entire capture. A short, three-step estimate form asks the same qualifying questions as the DM flow and feeds the same sheet. Try it — it's pre-filled with a sample lead so you can click straight through.
Step 1 of 3 · takes about 60 seconds
Aaron will reach out within 1 business day.
Scroll up — the lead just hit the sheet.
Behind the scenes
A DM, story reply, or comment contains remodel estimate kitchen build… and the flow starts instantly, 24/7.
Tap-to-answer questions cover project type, scope, location, timeline, and budget. Feels like texting, not paperwork.
Name, phone, and email are validated and saved. If someone bails early, you still keep their IG handle to follow up.
A row is added to the lead sheet and Aaron gets an email (or text) with the full summary — same day, every time.
Website review — squaredupbuilds509.com
The bones are there — services, service area, contact info, an active brand. But the site is set up to be read, not to capture. Reviewed July 2026:
The only actions on the entire site are "call this number" or "email this address." Any visitor who isn't ready to talk — most of them — leaves without a trace. The estimate form above fixes this directly.
Free estimates are the strongest offer on the site, and they're mentioned in body text on an inner page. This should be the primary orange button on every page, top right and bottom.
The Instagram is full of trim work, remodels, and finish carpentry — the site shows none of it. Embedding the IG feed or a curated before/after gallery is the fastest credibility win available.
Thirteen years in business (est. 2013) and zero social proof on the site. Three short quotes with names and towns would carry real weight in a small county.
"Information Page" gives visitors no reason to click. Rename to Services and Our Process; every label should answer "what's in it for me."
One page tries to rank for everything. Separate pages for kitchen remodels, bathrooms, and additions — plus Ellensburg / Cle Elum / Kittitas area pages — is how local contractors win the "kitchen remodel ellensburg" search.
"Shop The Brand" is fun, but it currently has equal navigation weight to Contact. Move it to the footer so the estimate CTA owns the spotlight.
squaredupbuilds@outlook.com works, but aaron@squaredupbuilds509.com reads as established — and it's a 20-minute fix on the existing domain.
If Aaron's in
Connect Aaron's Instagram to ManyChat, load this exact flow, wire up the lead sheet and notifications. Add "DM us ESTIMATE" to the bio and story CTAs.
Add the 3-step estimate form to the existing Wix site, embed the IG gallery, fix navigation labels, and make "Free Estimate" the site-wide CTA.
Story-reply and comment triggers, review collection after finished jobs, service-area pages for search — and a proper CRM when the sheet gets busy.